If all aspiring entrepreneurs employed risk management processes, they will succeed in creating the best priced goods and services.
Because enterprise is a natural and instinctive endeavour, risks are barriers that stop your competitors from doing exactly what you do, or doing it as efficiently as your company, thereby creating the competitive advantage for your efforts to result in profits.
Therefore, for you to run a profitable business, you should consider risks as your best friends, because they keep your competitors at bay. If you treat them as valuable companions, you’ll make deliberate efforts to uncover their identities and develop strategies around handling them without wishing or hoping they did not exist.
- Okechukwu Onwuka
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