Today, ideas and human imagination make all the difference in most human endeavors. The most critical resource of our time is our brain.
The differentiating factor between human beings, companies and countries is not oil, or natural resources…it is knowledge.
The scarcest resource is not investment, but imagination.
Everything starts from the mind.
We are indeed only limited by our imagination.
The entrepreneur today has a unique set of challenges to contend with.
Let’s consider some familiar concepts:
THE BUSINESS ENVIRONMENT
Ever increasing previously known sources of competition
New forms of competition – online shopping
The collapse of distinct demarcations between disciplines and industries
A very different type of customer
PROFILE OF THE NEW CUSTOMER
More demanding and aware of more choices
More discriminating and informed
More willing to complain
Less loyal, more promiscuous
Easily bored; needing new excitement frequently
Someone once said that the answer to today’s business challenges are different, and primarily because the customer has evolved and is different today.
The new customer is a demanding dictator!
Some solutions will include;
More benefits to the customer
More customer convenience
Faster/ better service
Extra ordinary guarantees
Fortify the brand
The Extra value proposition
We must re-invent our processes, our enterprises, and ourselves if we are to add value in definite and meaningful ways.
TSH Archives 2006
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