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Dec 18

Welcome

We have missed our dedicated readers and we are so excited to connect again. We are back to complement and enrich your information and learning interests.

Our choice to reach you via our website and mobile application, is to ensure we stay together remotely across the globe; hoping that it is a better experience than our previous print version.

We want to reach you wherever you are, and look forward to your feedback, so we can learn and share from you as well.

Toyin Wura Oke

Publisher/Editor-in-Chief

Re-Inventing Your Business

Today, ideas and human imagination make all the difference in most human endeavors. The most critical resource of our time is our brain.

The differentiating factor between human beings, companies and countries is not oil, or natural resources…it is knowledge.

 Photo: buildrr.com

Photo: buildrr.com

The scarcest resource is not investment, but imagination.

Everything starts from the mind.

We are indeed only limited by our imagination.

The entrepreneur today has a unique set of challenges to contend with.

Let’s consider some familiar concepts:

THE BUSINESS ENVIRONMENT

Ever increasing previously known sources of competition

New forms of competition – online shopping

The collapse of distinct demarcations between disciplines and industries

Political uncertainties

Environmental discontinuities 

A very different type of customer

 

PROFILE OF THE NEW CUSTOMER

More demanding and aware of more choices

More discriminating and informed

More experimental

More willing to complain

More sceptical

Demographic shifts

Less loyal, more promiscuous

Easily bored; needing new excitement frequently

Someone once said that the answer to today’s business challenges are different, and primarily because the customer has evolved and is different today.

The new customer is a demanding dictator!

 

RESPONSE

Some solutions will include;

More benefits to the customer

More customer convenience

Faster/ better service

Customer Training

Extra ordinary guarantees

Relationship building

Fortify the brand

The Extra value proposition

We must re-invent our processes, our enterprises, and ourselves if we are to add value in definite and meaningful ways.

 Deji Fisho

TSH Archives 2006

 

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