Winning Strategy - Making the Best of 'Low Hanging Fruits' - Terence McArthur
The phrase ‘low hanging fruit’ has been used since ancient times. On print, it first appeared in 1968, and simply refers to something that is easily attainable; by the 90’s the phrase had become established as a sales strategy in the corporate world.
Ordinarily, fruits are borne on branches of trees. Harvesting fruits can be easy or tedious, depending on the size of the tree, and the location of the branch bearing the fruit on the tree.
In this regard, the farmer harvesting can either stretch out an arm and access the fruit, for the ‘low hanging fruits’, or deploy help or assistance with tools and machinery to harvest the not so low hanging fruits.
This same analogy can be deployed in everyday life and business endeavors. Here, ‘low hanging fruits’ can be described as targets that are easier to reach, deals that are easier to close, sales easier to make, problems that are easier to solve and so on.
Usually there are transactions, experiences and actions we undertake with minimal fuss, and gain maximum yield, these are ‘low hanging fruits.’
In all spheres of life, It is important that we identify the fruits that are hanging low around us, and effectively pluck them. Leveraging on this strategy can boost rapid sales or increase while still working on the more arduous targets that takes longer time. This strategy can be used to provide the necessary steady source of income or resources to address the everyday operating expenses of a company or individual, while pursuing other long term businesses that may involve deploying considerable time and resources to actualize.
The ‘Low hanging fruits’ Strategy can be achieved by leveraging on relationships and associations with key decision makers and sometimes family members. However, these people must have the requisite confidence and trust in our ability and integrity to come good on delivery.