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Dec 18


We have missed our dedicated readers and we are so excited to connect again. We are back to complement and enrich your information and learning interests.

Our choice to reach you via our website and mobile application, is to ensure we stay together remotely across the globe; hoping that it is a better experience than our previous print version.

We want to reach you wherever you are, and look forward to your feedback, so we can learn and share from you as well.

Toyin Wura Oke


Respect Your Hustle - A Letter From Ebuka

Respect Your Hustle - A Letter From Ebuka

‘No One Values What They Don’t Pay For’

A Letter from Ebuka


Dear Professionals,


Why do you find it difficult to put a value on services you render?

Many doctors and lawyers who are close friends of mine struggle with the reprehensible fear of charging family and friends for their services.  

These are young professionals just starting out in business; consultants, coaches in different fields. There should be a value placed on your time Sir!

People only value what they pay for! Call it a powerful placebo. 

Even a subtle lack of self-worth is enough to put you at a disadvantage in a sales-conversation or negotiation, thereby discounting the idea of payment for your services in the mind of your friend-turned-client.  

Yes, a discount is okay, but a generous discount will water-down the value of your service.

The value of your service charge is the accumulation of concerted efforts, years of experience, and knowledge acquired through hard-work, study and talents.

Image: mikkomi

Image: mikkomi

Come on, your friends pay their mechanic to take a look at their car engine, their barber for a hair-cut, the costermonger who sells fruits and vegetables, and so on.

Why should you not be paid? Though generally people are more reluctant to pay for intangible goods and services.  

Your expertise, skills, or talents are not free!

Show some respect for what you do. And others will respect your hustle. 

Speak about work with more confidence and pride. And those kind of emotions are infectious and cause even more sales, and referrals.

Respect your hustle.


Ebuka J. Anichebe

Business Strategist


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