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Dec 18


We have missed our dedicated readers and we are so excited to connect again. We are back to complement and enrich your information and learning interests.

Our choice to reach you via our website and mobile application, is to ensure we stay together remotely across the globe; hoping that it is a better experience than our previous print version.

We want to reach you wherever you are, and look forward to your feedback, so we can learn and share from you as well.

Toyin Wura Oke


Bring Your Ideas to Birth & Find Ways to Implement Them

Why stay with pigeons and expect a masterclass on ‘How to Soar with Eagles’

Ideas are easy to come by. You’re in the bathroom having a shower, taking an evening stroll, or reclined on a sofa contemplating on the mystery of life, and then a powerful idea hits you right out of the blue, smack into your head like a powerful blow.

Image: ethos3

Image: ethos3

But the hard part is bringing your ideas to birth and finding ways to express it. Too often we suppress and eventually abort our ideas by stifling it, or waiting too long until it loses steam. Ideas were meant to be expressed not suppressed.

Most times we have a powerful idea that can totally rock our world, but then we tell ourselves why we should wait a bit longer and why we should be more careful. We fear that our ideas might get stolen or that maybe someone with access to more capital would become a competitor when we start.

So, we stall and tell ourselves stories with unhappy endings. We gradually talk ourselves out of daring. Then one casual Tuesday, you’re driving down the road or reading a news article online and then wham!

That blow again.

The idea you once had is staring you in the face.

Someone else has implemented it.

Maybe not exactly the way you would have implemented it, but there it is. Your head starts spinning and you’re talking incoherently to anyone who cares to listen on how you once had the very same idea.

Story for the gods….

Ever heard of term “agency of ideas”?

Well, our great ideas have a will and mind of their own, and if you don’t act on them, it will move on to someone else.

If Zuckerberg didn’t come up with Facebook, someone else would have!

If Jobs didn’t invent the iPod, someone else would have.

It might have taken a bit longer, and maybe not, but it would still happen.

It may never have occurred to you, that maybe your original idea has a power of its own.

Think about it: Your ideas have chosen you, and they are counting on you to trust your greatness and take up the challenge, but they will not wait forever.

image: bsquaredideas

image: bsquaredideas

When you have an idea –

·      Write it down.

·      Send an SMS or email it back to yourself.

Prove that it was your original idea via the power of legitimacy that a digital footprint provides.

That takes care of you being afraid someone will casually steal your idea without a legal fight. You know why Mark Zuckerberg paid several million dollars to the twins?

Well, they had dozens of emails, instant messages swapped and text messages to prove that they had a similar idea. A well negotiated out of court settlement can quickly get you from an 8 to 5 job into an early retirement.

·      Before you start day-dreaming, you would do well to also invest in a patent or trademark, and before showing anyone your business plan, have them sign a simple non-disclosure agreement, have a lawyer friend do it for you or simply download one online.

Remember that a pen and paper beats a promise and a pat on the back. So always put it on paper.

·      Next thing you should do when you have an idea is to put it to the test. Analyze it; get the help of a business analyst to know if it is lucrative, and how to go about it amidst possible competition. Then, surround yourself with people of like minds. Why stay with pigeons and expect a masterclass on ‘How to Soar with Eagles.’ You’ll get nowhere. When two people take a walk together, something subconscious happens, one either slows down to the pace of the another, or quickens it. Otherwise they fall out of sync.

Some ideas never leave us. They keep nagging. Sometimes we keep ignoring it until we get old and tired. Then we start imagining what life would have been if only we dared.

If ideas are to be of lasting benefit to you, bringing them to life would require all that you have; your commitment, time, love, and nurturing to bring it to birth, and to develop it.

Are you ready to Push?

Ebuka J. Anichebe

Business Strategist

Are We L.O.S.T

Principles of Effective Communication